GLOBAL VIRAL DRIVEN SALES
ISHU is a fashion company which mixes technology with fashion. With their first product the ISHU Scarf (also dubbed the Anti-Paparazzi scarf) the brand took the world by storm and went viral worldwide. With their patented technology they were able to block and protect the flash photograph from paparazzi. We were tasked with the branding and marketing for this revolutionary company.
SOCIAL MEDIA MARETING
We’ve leveraged the viral situation and used social media ads to boost the awareness and sales on the webshop. We used the video’s of celebrities such as Keving Hart, Beyonce, Chance The Rapper who were using the ISHU products.
In order to boost recurring customers and engage with potential customers we’ve used email marketing to send regular updates about the products and also reminded them they forgot something in their shopping cart.